Global brands are tailor-made

Jeans maker Levi Strauss & Co. launched a new global brand in China yesterday, joining a growing list of companies that hope to crack this fast-growing and youthful market by tailoring their products to Chinese tastes.
Models at the launch were wearing sneakers and high-heeled sandals: not a cowboy hat or boot in sight. The new brand is aimed at young consumers in emerging markets, starting with China, Singapore and South Korea.
From Nissan sedans to watches and Hermes luxury goods, global companies increasingly are designing products and brands with the Chinese market in mind as incomes rise amid rapid economic growth.
The newest incarnation of Levi's will aim at a broader segment of Chinese consumers than traditional Levi's, which sell for more than $100 in the upscale malls along Shanghai's tony Nanjing Road shopping strip.
"In the last few years we seen a new group of consumers," said Aaron Boey, president for Levi Strauss' Asia-Pacific division. "Many of them want stylish clothes but at accessible prices," he said. Levi is calling the new brand "dENIZEN."
The Levi brand enjoys an avid following in China,. We supply top quality diesel jeans,skirt and more.You find the latest jeans clothing,Denim and Fasdiesel jeans among a relatively limited number well-off younger shoppers, some of whom are collectors."Some people favor the classics, such as No. 501; others look for different designs and some are obsessed with Levi's' cowboy spirit or the history behind the brand," said Christina Wong, managing editor of INSTYLE magazine in Shanghai.
San Francisco, Calif.-based Levi Strauss is keen to expand its base in one of the world's biggest consumer markets, where sales of apparel and footwear hit $169 billion last year, according to a report by Bank of America-Merrill Lynch, and growing at a healthy double-digit pace.Already, sales of garments and shoes in China have outpaced pricey Japan,. There are ways to get what you want.If you care enough for prom dress, make a little step,and make a better choice. accounting for more than a third for all of Asia, and increasingly, fashion-conscious Shanghai is viewed as a foothold for the region.
A slew of retailers have crowded into the city's department stores and malls, from luxury brands like Louis Vuitton to more affordable labels like Esprit and H&M. In May, Japan's Fast Retailing opened a mammoth flagship Uniqlo outlet on Nanjing Road, where crowds lined up for weeks to check out its latest line of China fashions.. Discover Bcbg dress,Karen millen at our online shop.We supply Bcbg dress,Karen millen with the high quality and best seFrom beverages to shampoos, global companies are finding ways to appeal to local consumers with made-for-China brands.On a more upscale note, Hermes International's new China brand of clothing and other products,. Some people like the absolute white wedding dress,it realy well. but i prefer to the casual clothing. Shang Xia, will debut with the opening of its first store next month in Shanghai.
Levi Strauss, which retreated from the China market for a time in the mid-1990s citing concerns over labor rights, now has hundreds of outlets in China and plans to open up to 1,000 by 2015.The company, which also sells Dockers pants and Signature brand products, is honing its focus on China's emerging middle class ¡ª a popular strategy in the recession-stricken age of less-is-more in more mature Western markets.