Levi Strauss aims at China with cheaper jeans

SHANGHAI, China ¡ª Jeans maker Levi Strauss & Co. launched a new global brand in China on Wednesday, joining a growing list of companies that hope to crack this fast-growing and youthful market by tailoring their products to Chinese tastes.
Models at the launch were wearing sneakers and high-heeled sandals: not a cowboy hat or boot in sight.. When every girl was a little girl , every girl wanted to grow up to a woman so that they can wear casual dresses and attend the party that they had dreamed of. The new brand is aimed at young consumers in emerging markets, starting with China, Singapore and South Korea.. We are proud to say that we offer beautiful bridesmaid dresses! We'll do our best for you!
From Nissan sedans to watches and Hermes luxury goods, global companies increasingly are designing products and brands with the Chinese market in mind as incomes rise amidrapid economic growth.. Shop online for womens designer clothes at Karen millen.View the full range of Karen millen designer clothes and accessories online.The newest incarnation of Levis will aim at a broader segment of Chinese consumers than traditional Levis, which sell for over $100 in the upscale malls along Shanghai's tony Nanjing Road shopping strip.The new label Levis jeans will sell for the equivalent of $40 to $60 ¡ª a range likely to suit the relatively young 20-40 age range that dominates China's spending on clothing and accessories.
"In the last few years we seen a new group of consumers," said Aaron Boey, president for Levi Strauss's Asia-Pacific division. "Many of them want stylish clothes but at accessible prices," he said. Levi is calling the new brand "dENIZEN."
The Levis brand enjoys an avid following in China, among a relatively limited number well-off younger shoppers, some of whom are collectors."Some people favor the classics, such as No. 501; others look for different designs and some are obsessed with Levis' cowboy spirit or the history behind the brand," said Christina Wong, managing editor of INSTYLE magazine in Shanghai.
San Francisco-based Levi Strauss is keen to expand its base in one of the world's biggest consumer markets, where sales of apparel and footwear hit $169 billion last year, according to a report by Bank of America-Merrill Lynch, and growing at a healthy double-digit pace.
Already, sales of garments and shoes in China have outpaced pricey Japan, accounting for more than a third for all of Asia, and increasingly, fashion-conscious Shanghai is viewed as a foothold for the region.
A slew of retailers have crowded into the city's department stores and malls, from luxury brands like Louis Vuitton to more affordable labels like Esprit and H&M. In May, Japan's Fast Retailing opened a mammoth flagship Uniqlo outlet on Nanjing Road, where crowds lined up for weeks to check out its latest line of China fashions.
From beverages to shampoos, global companies are finding ways to appeal to local consumers with made-for-China brands.
On a more upscale note, Hermes International's new China brand of clothing and other products,. Shop popular fashion pajamas and sleepwear online. Enjoy the sleepwear and style of all loungewear for cozy nights. Find your favorite style, buy at discount prices to sa Shang Xia, will debut with the opening of its first store next month in Shanghai.