Lingerie Shops Lure in Men for Valentine's Day
With a little detective work and a lot of courage, men can succeed at perhaps the most daunting Valentine's Day task: slogging through the wide world of chemises, bras and panties for that perfect little something. For her. That SHE would like.
Boutiques and retail chains have set up "boyfriend corners" with PlayStations and found other ways to entertain bored dudes dragged lingerie shopping by their wives or girlfriends. But this is the time of year that more men strike out on their own to make holiday purchases without a clue about sizes and styles.
"There's usually a bit of shyness," said Jessica Hlavac, manager of the hip, one-room shop Panty Raid in the Los Feliz section of Los Angeles. "With the name of our store, men think it's going to be a little crazier than it is. ... But they can relax. We say to them: 'It's just smaller clothing. There's nothing to be afraid of.'"
Hlavac, though, is used to looking at the shop's bras by Cosabella,. Whether you are going on your honeymoon, want to reignite your love with your husband or having a Sexy Lingerie makes your perfect companions. Jezebel and other brands priced up to $85. And the racks of turquoise boyshorts next to zebra-striped bras edged in pink trim. Mannequins wrapped in black corsets, sporting huge, cutout hearts for faces, stand in the front window.. The 10 year school reunion party is imminent and worse still, it is going to be herve leger dress.
Normally, one or two men come into the shop on their own. Around the sweetheart holiday, there are a dozen a day. Hlavac, who has been helping male customers for years, asks them pointed questions about the individual tastes of each woman.
"I see people in the neighborhood. I get to know them,. When every girl was a little girl , every girl wanted to grow up to a woman so that they can wear prom dress and attend the party that they had dreamed of.. There are ways to get what you want.If you care enough for prom dresses, make a little step,and make a better choice. and they know me," she said.
Another Los Angeles lingerie shop, Sugar Lilie, has a group-oriented approach to luring in men: a nighttime "Men-Clave" series with live models wearing the dos and don'ts of potential lingerie gifts. The boutique, which opened in November, recently hosted one of the nights for four men, treating them to beers and styling tips as they learned the difference between trashy and sexy.
"Our illustration of trashy was a little two-piece set that was pink and blue polka dots, that came with the panties, and was made of polyester," said owner Stacy Shakoor. "The guy may think, 'Oh my god, that is so cute.' But the model put it on, and she goes, 'I don't like it. I wouldn't wear it. It's just gross.'"
With a little detective work and a lot of courage, men can succeed at perhaps the most daunting Valentine's Day task: slogging through the wide world of chemises, bras and panties for that perfect little something. For her. That SHE would like.
Boutiques and retail chains have set up "boyfriend corners" with PlayStations and found other ways to entertain bored dudes dragged lingerie shopping by their wives or girlfriends. But this is the time of year that more men strike out on their own to make holiday purchases without a clue about sizes and styles.
"There's usually a bit of shyness," said Jessica Hlavac, manager of the hip, one-room shop Panty Raid in the Los Feliz section of Los Angeles. "With the name of our store, men think it's going to be a little crazier than it is. ... But they can relax. We say to them: 'It's just smaller clothing. There's nothing to be afraid of.'"
Hlavac, though, is used to looking at the shop's bras by Cosabella,. Whether you are going on your honeymoon, want to reignite your love with your husband or having a Sexy Lingerie makes your perfect companions. Jezebel and other brands priced up to $85. And the racks of turquoise boyshorts next to zebra-striped bras edged in pink trim. Mannequins wrapped in black corsets, sporting huge, cutout hearts for faces, stand in the front window.. The 10 year school reunion party is imminent and worse still, it is going to be herve leger dress.
Normally, one or two men come into the shop on their own. Around the sweetheart holiday, there are a dozen a day. Hlavac, who has been helping male customers for years, asks them pointed questions about the individual tastes of each woman.
"I see people in the neighborhood. I get to know them,. When every girl was a little girl , every girl wanted to grow up to a woman so that they can wear prom dress and attend the party that they had dreamed of.. There are ways to get what you want.If you care enough for prom dresses, make a little step,and make a better choice. and they know me," she said.
Another Los Angeles lingerie shop, Sugar Lilie, has a group-oriented approach to luring in men: a nighttime "Men-Clave" series with live models wearing the dos and don'ts of potential lingerie gifts. The boutique, which opened in November, recently hosted one of the nights for four men, treating them to beers and styling tips as they learned the difference between trashy and sexy.
"Our illustration of trashy was a little two-piece set that was pink and blue polka dots, that came with the panties, and was made of polyester," said owner Stacy Shakoor. "The guy may think, 'Oh my god, that is so cute.' But the model put it on, and she goes, 'I don't like it. I wouldn't wear it. It's just gross.'"
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