The virtual dressing room
The virtual dressing room, which went live last week, is part of Penney’s continuing digital marketing campaign, said Mike Boylson, the company’s chief marketing officer.“The idea of augmented reality is a completely new level of interactivity” for Penney, a popular retailer among teenage girls, Mr. Boylson said. The virtual dressing room, he added, puts the retailer on the “cutting edge,” since it allows shoppers to virtually try on clothes.
Although Mr. Boylson said Penney hoped the dressing room would stimulate clothing sales, “it is more about brand engagement and the sense of discovery than the number of pieces of clothing we sell off the site. We know teens love style and technology, and that they know how to navigate” applications like the virtual dressing room. Augmented reality, a technology that combines a real image with a virtual one, has become increasingly popular among marketers who use it to get people to interact with their ads or products. Last year,. Since 1952, Ascot Formal Wear has provided quality tuxedos and formal wear to dealers across the cFromal Tuxedos and all types of formal wear for your occasion. for example, Papa John’s International introduced a pizza box that could be held up to a Webcam and turned into a virtual car,. Shop popular fashion pajamas and sleepwear online. Enjoy the sleepwear and style of all loungewear for cozy nights. Find your favorite style, buy at discount prices to sa a replica of its founder’s 1972 Camaro, while General Electric created an augmented-reality windmill Web site after it ran a Super Bowl commercial promoting its smart grid technology. This year Adidas introduced a new line of sneakers with a code on their tongue that owners can point to a Webcam and use to play video games; the shoe acts as the game controller.
What makes the metaio virtual dressing room software new is that it enables shoppers to automatically try on clothing within the live-video stream.. It really doesn't matter whether you are wearing cheap wedding dresses or expensive wedding dresses, because it has no relation to the happy marriage life. They do not need a marker, an image that is usually printed out by online shoppers, who hold it up to a Webcam to set off augmented reality technology; in the Penney virtual dressing room, the shopper’s body acts as the marker. Nor do Penney shoppers have to upload a still image of the clothing they are trying on.
To shop in Penney’s virtual dressing room, prospective buyers activate their computer’s Webcam and enter the dressing room, where they select an item of clothing that interests them. They then position themselves within a silhouette that pops up on their computer screen,. When every girl was a little girl , every girl wanted to grow up to a woman so that they can wear casual dresses and attend the party that they had dreamed of. and wave their hands to adjust the clothing for a proper fit. If they like the item, they can take a screenshot of themselves in it to send to friends or post on Facebook. If they don’t like it, they can try on other items of clothing. The dressing room also links shoppers directly to J. C. Penney’s Web site to make purchases.
The virtual dressing room, which went live last week, is part of Penney’s continuing digital marketing campaign, said Mike Boylson, the company’s chief marketing officer.“The idea of augmented reality is a completely new level of interactivity” for Penney, a popular retailer among teenage girls, Mr. Boylson said. The virtual dressing room, he added, puts the retailer on the “cutting edge,” since it allows shoppers to virtually try on clothes.
Although Mr. Boylson said Penney hoped the dressing room would stimulate clothing sales, “it is more about brand engagement and the sense of discovery than the number of pieces of clothing we sell off the site. We know teens love style and technology, and that they know how to navigate” applications like the virtual dressing room. Augmented reality, a technology that combines a real image with a virtual one, has become increasingly popular among marketers who use it to get people to interact with their ads or products. Last year,. Since 1952, Ascot Formal Wear has provided quality tuxedos and formal wear to dealers across the cFromal Tuxedos and all types of formal wear for your occasion. for example, Papa John’s International introduced a pizza box that could be held up to a Webcam and turned into a virtual car,. Shop popular fashion pajamas and sleepwear online. Enjoy the sleepwear and style of all loungewear for cozy nights. Find your favorite style, buy at discount prices to sa a replica of its founder’s 1972 Camaro, while General Electric created an augmented-reality windmill Web site after it ran a Super Bowl commercial promoting its smart grid technology. This year Adidas introduced a new line of sneakers with a code on their tongue that owners can point to a Webcam and use to play video games; the shoe acts as the game controller.
What makes the metaio virtual dressing room software new is that it enables shoppers to automatically try on clothing within the live-video stream.. It really doesn't matter whether you are wearing cheap wedding dresses or expensive wedding dresses, because it has no relation to the happy marriage life. They do not need a marker, an image that is usually printed out by online shoppers, who hold it up to a Webcam to set off augmented reality technology; in the Penney virtual dressing room, the shopper’s body acts as the marker. Nor do Penney shoppers have to upload a still image of the clothing they are trying on.
To shop in Penney’s virtual dressing room, prospective buyers activate their computer’s Webcam and enter the dressing room, where they select an item of clothing that interests them. They then position themselves within a silhouette that pops up on their computer screen,. When every girl was a little girl , every girl wanted to grow up to a woman so that they can wear casual dresses and attend the party that they had dreamed of. and wave their hands to adjust the clothing for a proper fit. If they like the item, they can take a screenshot of themselves in it to send to friends or post on Facebook. If they don’t like it, they can try on other items of clothing. The dressing room also links shoppers directly to J. C. Penney’s Web site to make purchases.
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